Kanye West released The Life Of Pablo on February 14th 2016, but he is still publicly editing the lyrics, changing the order of the songs, and adding/subtracting material from this album. Tidal subscribers and Twitter followers of Kanye West get to witness the artist’s creative process in real time because of SaaS – Software as a Service – which is what organizations use on the backend of their websites to access business functionality.

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As stated on TechCrunch: “By putting it out there – and making subscribers pay for it – West is successfully feeding his sales funnel without having to wait for a finished product. Instead he can tinker with his product, optimizing as part of an ongoing deployment cycle.”

Read the full article from the Tech Company here.